There are services for almost all aspects of life available on demand. One of the latest additions to this bandwagon of on-demand is parenting and babysitting. All the responsibilities of parenting cannot be completely undone as it is emotional. However, there are certain pockets of parenting that can be availed as a service. This little silo has given rise to the babysitting industry.
In a world where both parents are engrossed in their work and do not have time to take care of their child, babysitting comes in as a massive bliss.
Just like any other service, babysitting services can be provided on demand. In fact, it makes more sense to provide the service on demand because the target audience is quite narrow yet deep – meaning the number of people who might need the service might be small but the probability of their requirement is considerably high. To address this market demand, mobile apps present a dependable and effective solution.
There are a lot of features that need to be taken into consideration to build a perfect Uber-like app for babysitters. We have compiled below, the essential features that need to be kept in mind during the process of babysitters on-demand app development.
Connecting with the Right Service Providers
This is the most important purpose of this app. The app needs to connect you with the best babysitters who are available in the vicinity of your requirements. The app should have a robust search facility. The user should be able to search for nannies based on multiple parameters like the distance from home, the charges, their experience, and their rating.
A lot of care needs to be taken in listing the babysitters on your Uber for nannies. The caregiver should publish their profile, their photos, and their identities before they enlist themselves in the app. The app should also give options to sort nannies based on their availability. Your requirement might be for an entire day or for just a few hours.
Booking an Interview Management
One of the greatest marketing factors that drive the popularity of your app is the way in which your app can facilitate instant bookings. In most cases, users would like to have their nannies at their doorstep as quickly as possible.
The need for instant availability should not make the platform compromise on the quality of caregivers. The quality can be assured by conducting an interview either in person or even using video conference methods. It will help the platform validate nannies and also mark their availability. In addition, the nannies themselves should be able to mark themselves online or unavailable.
If possible, the app can also feature a calendar integrated to show the booking status of the babysitter. If the babysitter is so in demand, there are chances that the users might plan their day out by keeping in mind, the availability of the babysitter.
Providing Flexibility for the Caregivers
Today, there are two words that are often paired with the word “economy.” They are “shared” and “gig”. The on-demand revolution has contributed to these avenues of economic growth in line with the market.
The gig economy ensures that the service providers get much-needed flexibility and at the same time, the customers do not compromise on their work getting done. Giving the nanny the flexibility to choose their own workers and preferred locations ensure that the quality of work does not suffer any compromise. Incentivizing your caregivers can also help in passive referral marketing and in reaching the best babysitters in a given area.
Versatility & Swiftness in Payments
Payments have to be easy and flexible for both the customers and the babysitters. It is quite evident that most of the world has moved towards digital economies and nobody carries cash. Considering this transformation, it is important for your payment gateway to accommodate all the mainstream methods of payment like credit cards, debit cards, internet banking, UPI and wallets.
In addition to that, since babysitters are gig workers, they will need to be paid on a frequent basis. The payout has to be almost instant and transparent. These factors will help in marketing your Uber for nannies in the right circles.
Monetize your App
Now that you have created a splendid Uber for babysitters, it is now important to get the returns on all the time, though, and effort that you have invested. There are different ways to monetize your app.
The most common monetization method is in facilitating in-app purchases. There can be features for the benefit of the user like messaging more than one babysitter at a time or getting nannies on priority during the times of high demand. People would be more than willing to pay for these features and it is one of the avenues that can be capitalized to monetize your app.
Sponsors and partnerships can also help in monetizing your app. It is to be understood that your app has a very specific target group and it is a great incentive for a lot of brands to advertise their products and services. If your app has a good number of users, it is a lucrative opportunity for businesses targeting young parents or parents with young children. Brands can run sponsorships with you to promote their products or parallel services.
Both Android and iOS offer advertising options on your app that can help you earn revenues through display ads.
Conclusion
In this world where everything is taking an Uber avatar, babysitting cannot be an exception. It might not be long before Uber for nannies becomes a mainstream business opportunity. If you are an aspiring entrepreneur, this could be the right moment for you to develop your on-demand babysitting app and hit the market to reap your profits.
