Nearly 1.4 billion people use Instagram each month. That means there are millions and millions of people out there waiting to follow you. It’s not that simple, of course, but it’s possible.
Building a significant following on Instagram can be really difficult, though. This is especially true if you have a business on Instagram and you’re marketing your products through it.
We’re going to talk about how to grow your Instagram account today, covering some of the strategies you can use to start seeing an ROI from your Instagram marketing campaign.
Let’s get started.
1. Create a Clear Strategy
As you work through the ideas in this article, start thinking about the sort of strategy you might use. You’re not going to see massive results if you work piece-by-piece.
Instead, you should have a clear goal laid out. You should create verifiable steps that you need to pass before you get closer to your goal. This is a general statement you could make about most goals and achievements, but it’s very important.
It’s not easy to happen upon a large Instagram following. You need to put in some legwork and that requires having a course of action.
2. Establish Credibility Through Engagements
Social media marketing involves a lot of work behind the scenes. On the other hand, one of the most important things you can do is to engage with your existing following.
You should also engage with various online communities as much as you can. The more you get out there and actually connect with people, the more credible and interesting you’ll seem.
The Instagram algorithm also sees this as a positive thing. If you’re a business that reaches out and communicates with its customers, you’ll be rewarded in search results, “for you” pages, and achieve a positive impression by your existing followers.
3. Utilize All Instagram Features
Make sure you’re staying up to date on what Instagram offers to users. Live videos, stories, standard posts, and different ways of interacting are all important.
You’ll find that there are typically ways to incorporate marketing into these methods. For example, ads on Instagram stories are a great way to engage with users when you’re pushing new products or services.
The story feature is very accessible to those who want to click a simple link and move forward to a sales page. That might not be as seamless if a person was simply scrolling down their feed. Also, there are some hidden Instagram features that you must know so you might not miss that.
4. Utilize Influencers
Instagram influencers are people who have a large following of specific groups of people. There are standard influencers (large following) and micro-influencers (niche following).
These individuals have a lot of pull with their followers. They’re trusted by the people that enjoy their content, which makes them perfect individuals to promote products or services.
You need to find influencers that deal with content in your general niche, though. There should be some connection between your brand and theirs.
You can work with these individuals by talking to influencer agencies or simply reaching out to content creators through direct messages.
5. Utilize PPC Advertising
PPC (pay-per-click) ads are one of the most effective and quick ways of reaching thousands of people.
You pay a small fee whenever someone engages with your ad, but all of the extra visibility is free. You just create a target demographic, select a budget, make the ad, and send it out.
A small investment could put your content in front of tens of thousands of interested people. There are volumes of different ideas and strategies on how to succeed in the PPC realm as well.
A large PPC campaign could set you apart and generate a massive following.
6. Purchase Likes
Likes are an engagement that makes a post stand out. Something with a lot of likes will do well in “for you” pages, stand out to potential followers, and create a general buzz.
You can get Instagram likes without actually “getting likes” by using a website that provides them for you. This is a little strategy that’s used to get a profile off of its feet to generate some interest.
7. Work on Your Bio
The bio is an important aspect of your marketing campaign. It’s even more important than the content in some instances.
When someone lands on your page, you want to be sure that they follow. A shoddy bio might turn a lot of people away, whereas a great one can optimize your following.
Make sure to link back to your website or other platforms in your bio as well. The key thing here is to make it clear what your business does while infusing the text with a little personality and flair. Give an indication of what the person will get (in terms of content) when they follow you.
8. Utilize Story Highlights
Story highlights allow you to curate a selection of Instagram stories into different categories. Followers can browse these as references or just watch their favorite stories whenever they want.
If you curate this section well, you’ll see a lot of engagements, shares, and potential new followers.
9. Keep an Eye on Metrics
Instagram metrics are extremely important. You can see how people are engaging with your posts, whether or not different strategies are working, and a whole lot more.
This is where Instagram marketing becomes a science. You can use the data you get on the back-end of your site to reliably streamline your content creation campaign.
You get a little window into the way users are feeling about your content and you can use that window to make changes, plan for the future, and more. It can get complicated at times, though, so you might want to work with a professional for a while to get the lay of the land.
Want to Learn How to Grow Your Instagram Account?
We hope our look at how to grow your Instagram account was useful to you. There’s a lot more you need to know about social media marketing, though.
We’re here to help. Explore our site for more ideas on how to get more followers and turn your accounts into profitable tools.