Are you sure your PPC campaigns are performing well? I bet you aren’t.
Irrespective of the type of company you work with, their size, or the industry, some common mistakes impact your PPC success.
It is essential to set up PPC campaigns that lead to success.
For this, you may have to put an expert team in place to take care of your PPC marketing. You can find the best marketer and reach them using their email address. With an email search tool, you would be able to locate their email address quickly.
This article will look at the top factors that could hold back paid search performance and ways to address them.
Unclear Objective
If you are not sure about your objective, you can’t make the right decisions and would not be able to set up and manage your PPC campaigns logically.
It would be best to define your goal correctly and then foresee how you can positively impact your business with your PPC campaign. If you don’t have a proper knowlodge of running PPC campaigns then choosing a reputable PPC marketing consultant will be a better choice for you.
So you must be clear about the number of impressions, leads, sales, or other key metrics. Then, as you work on this, you would ensure that you set the budgets correctly.
Overlooking Landing Pages
Setting up a campaign that entices the user to click on your ad is your number one goal. And you succeed in this step when you see that your ads are getting a good no. of clicks.
But what next?
Where are you taking the users who click on your ad? This is where the landing page comes into the picture.
The landing page is where you direct the traffic to, and this is where a user learns more about what you are offering and decides whether to buy or not. Therefore, you should build a unique landing page for your ad campaign that is mobile-friendly and desktop-friendly and possesses a good UX, crisp and quality content, and prominent CTAs.
Ignoring the Competitors
It would help if you didn’t skip performing competitor analysis.
If you are not monitoring your competitors, you commit a big mistake of looking at your products, services, vocabulary, and content.
It is significant to be aware of what is being advertised and by whom for the keywords you are targeting.
Targeting Improperly
Understanding who your target audience is the very first thing you should be working on. Based on your target segment, you would be framing the ad copy, design copies, etc.
If you are not clear on the answers to the following questions – you are in trouble.
- Who are you trying to reach?
- What’s the user/buyer persona?
- What or how do they search for?
- Where are they located?
- Their behavior
Neglecting Google Ads Updates
Ensure that your marketing team is up to date with the changes and announcements made in Search engines.
Remember that Google and other search engines keep changing their systems regarding the auction, ad structure, bids, etc., and you can’t ignore these updates and expect a good result.
Final Thoughts
PPC requires experts with good experience and technical knowledge. By being aware of specific mistakes and avoiding them, you can make sure to get a fair shot from your PPC campaign.
