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Starting a brand can be challenging, especially if you don’t have an effective demand generation strategy. Demand generation is one of the best ways of driving traffic to your website and getting customers. The strategy should focus on building authority and reputation, increasing awareness, and generating engagements.
Hiring a SaaS demand generation agency like Rocket SaaS can come in handy, especially if you are a new player in the market. The agency will handle everything from identifying your target audience to generating quality and relevant content. However, there are things you need to consider when looking for a demand generation agency.
1. Review Your Needs
Having an idea of what you want to achieve is important. This will help you when formulating and coming up with key performance indicators for your demand generation strategy. You don’t want to come off as clueless when talking to different agencies about your goals.
Take your time to find out what gaps your product or brand will fill in the market. Note your brand’s needs and rank them based on priority. This information will help you and the agency understand what to focus on when developing the strategy.
2. Do Your Research
Nowadays, people are more vigilant about what brands and products they are using. No one uses a product that has a bad reputation. Now, ensure that you do enough background research on the SaaS demand generation agency before engaging them for their services.
Look at some of their past clients, you can also contact them for a review. How many years has the agency been in the game? The data you get from the research will help you know if the agency is a good fit for your brand.
3. Your Budget
How much are you planning to spend? While you’re at it, also consider if the investment will be worth it in the long run. SaaS demand generation agencies with a full-house team may be costlier but could be a better option.
Ask for quotes from different agencies to find out the average cost. Go with an agency that you can afford, especially if you are running a startup on a tight budget. Some agencies may provide a blanket fee for all the deliverables and timelines.
On the other hand, you will find agencies that charge an hourly rate. This can be a good option as you can terminate the contract if the agency or team does not mean the set KPIs.
4. The Agency’s Skillset
Review what demand generation services the agency offers. Most firms offer services such as content creation, branding, lead generation, lead nurturing, and social media marketing. Make sure that the agency you choose has the services you want.
We would not advise you to hire multiple teams for different services. Working with a full-house agency that offers everything related to marketing and demand generation is better and more convenient.
Building your SaaS brand from the ground up is tough. However, a decent SaaS demand generation agency will help you develop an effective marketing strategy. The tips shared in this guide will help you find the best team for your business.